Aldi panned by Scots for its square sausage

IT was hailed as a genius culinary innovation that would make breakfast ‘a whole lot easier’.

But supermarket chain Aldi found itself backed into a corner after launching its new square ‘sausedge’ product – as Scots accused the firm of ‘cultural appropriation’ for ripping off a staple of their diet.

The company tweeted on Tuesday that the pork-based square, pictured, is ‘perfectly shaped for a sausage new f***ing invention? Listen up sandwich or a delicious fry-up’ and you b*****ds we’ve had square is in stores priced at £1.79 a pack. sausage in Scotland for at

But some online were quick to least 700 years since notice the similarity with the Robert the Bruce Scots’ popular Lorne sausage and invented it.’ hit back at the announcement. Comedian Brian

Scottish stand-up comedian Limond also joked Janey Godley posted a video on the move was ‘cultural Twitter saying: ‘As if this is some appropriation’

– the practice of adopting elements of a minority culture by members of the dominant culture. He added: ‘Sturgeon must condemn’, in reference to the Scottish First Minister. Aldi declined to comment on appropriation but said: ‘Not claiming to have invented it. We just want to share the Lorne Love with everyone.’ Lorne sausage does not have protected status under EU law, which is used to ensure the authenticity of products such as Melton Mowbray pork pies.

The Scottish Federation of Meat Traders Association has tried to lobby for square sausage meat to be added to the list of foods with a protected geographical indicator, but has been unsuccessful. The popular sausage is typically eaten sandwiched inside a bread roll and traditionally it contains a mixture of minced pork and beef with added rusk and spices.

Supermarkets in Scotland, including Aldi, have sold Lorne sausage for years, while Sainsbury’s and Iceland have stocked square sausages in England.