6. A historic photo with the Queen
The Duke and Duchess of Sussex welcome their first-born child.
SUSSEX ROYAL: An ‘It’s a boy’ post and a video of Prince harry sharing his joy; two days later photos of the new mum looking amazing and the charmingly relaxed black-and-white image of them with the Queen, Prince Philip and Meghan’s mum Doria (above right). INSTA-STATS: On the day of Archie’s birth the account has 6.2 million followers, rising to 7.1 million by the day he makes his first public appearance, with 2.8 million likes for the announcement post, 1.6 milllion views of harry’s video and 2.9 million for the black-and-white shot.
KENSINGTON ROYAL: William and Kate welcome their relatives to the ‘Sleep Deprivation Society’, before posts return to business: launching the King’s Cup to raise funds for charities they support. INSTA-STATS: The video scoops a massive 4.9 million views and the account garners 8.4 million followers.
WINNER: IT’S A DRAW!