Now Corn Flakes feel the cut-sized crunch
FIRST it was bread, then biscuits. Now our cereals are falling victim to ‘shrinkflation’.
Kellogg’s Corn Flakes are the latest product to get smaller as the price stays the same.
Family packs have shrunk, but the recommended price remains £2.69 – hiking the cost per kilogram from £3.41 to £3.74.
Kellogg’s said: ‘We reduced the weight to reduce broken flakes and dust which is caused by overfilling. Kellogg’s Corn Flakes has decreased from 790g to 720g because these boxes were being overfilled, causing quality issues.’
Last year a large box of Kellogg’s Coco Pops dropped 10 per cent from 800g to 720g and a small one from 550g to 510g – which Kellogg’s say was the result of a recipe change reducing sugar by 40 per cent.
Adam French of consumer watchdog Which? said manufacturers ‘must be upfront rather than using poor-sounding excuses’.