Shameless Indulgence

HYDRATION is the greatest antidote to skin ageing, so a great moisturiser should be your first step to reducing the appearance of fine lines and wrinkles.

The Elemis Ultra Smart Pro-Collagen Aqua Infusion Mask with luxury mitt (£120, elemis.com) is a super-powered face-saver that helps to protect the skin’s moisture barrier. A blend of algae extracts and humectants maintains hydration levels for up to 24 hours. Elasticity and firmness are visibly improved after using the mask three times a week for up to 28 days.

It sounds like a lot to spend, but, as you need to use only a small amount, it should last for ages.