Ho-ho-no! Selfridges’ earliest Xmas ever
BRITAIN may have been roasting in record temperatures, but for those looking ahead Christmas has come early at Selfridges.
With nearly five months still to go before the big day, the department store claims its London yuletide shop, which opened yesterday, is the first in the world to launch this year.
Many families are likely still thinking about jetting off on a sun-soaked beach holiday, so the shop’s 600-plus festive lines, including lifelike trees, luxury decorations and crackers, might seem a touch premature.
But Selfridges insists the Christmas section has proved increasingly popular with tourists and UK visitors in recent years.
The shop’s earliest ever launch included a Santa dressed in a space-age outfit to match the theme of ‘future fantasy’ and saw 100 more product lines introduced compared with last year.
The firm’s Eleanor Gregory said the early launch ‘simply addresses the growing demand for convenience Christmas shopping outside the traditional Christmas season from many of our customers’.
In September, the shop’s selection will rise to 3,500 lines. The cheapest tree decoration is a silver glass bauble at £6. The most expensive bauble on sale now is a Santa on a motorcycle at £45.