Tories’ £3k a day on Facebook adverts
THE Conservative Party has ramped up Facebook advertising as Boris Johnson seeks support for his Brexit plans.
Data from the social media giant shows the Tories spent £86,020 on its targeted advertising in 30 days to August 17. That is almost £3,000 daily and more than over the previous 60 days (£54,603).
The 30- day total is more than three times that spent by Labour (£23,135) in the same period. The Lib Dems were top over the past 90 days with £151,137, but spent just £4,027 in 30 days to August 17.
The Brexit Party also cut its spending – £11,461 in the past 30 days, after £83,155 over 90 days. The Tory push comes as the Government plans £100 million spending on information to prepare people and businesses for a No Deal Brexit.
Many of the Tory Facebook adverts targeted opponents, including Sarah Wollaston. One aimed at her constituents in Totnes, Devon, read: ‘ Should your MP, Sarah Wollaston, be ignoring your vote to leave the EU? Tell her Yes or No now.’
Brexit opponent Miss Wollaston left the Conservatives to form Change UK in February, before switching to the Lib Dems. Another read: ‘Jeremy Corbyn, Jo Swinson and Nicola Sturgeon want to pick and choose which votes they respect – ignoring the 17.4 million Leave votes.’