Tories’ £3k a day on Face­book ad­verts

Daily Mail - - News - Daily Mail Re­porter

THE Con­ser­va­tive Party has ramped up Face­book ad­ver­tis­ing as Boris Johnson seeks sup­port for his Brexit plans.

Data from the so­cial me­dia giant shows the Tories spent £86,020 on its tar­geted ad­ver­tis­ing in 30 days to Au­gust 17. That is al­most £3,000 daily and more than over the pre­vi­ous 60 days (£54,603).

The 30- day to­tal is more than three times that spent by Labour (£23,135) in the same pe­riod. The Lib Dems were top over the past 90 days with £151,137, but spent just £4,027 in 30 days to Au­gust 17.

The Brexit Party also cut its spending – £11,461 in the past 30 days, af­ter £83,155 over 90 days. The Tory push comes as the Government plans £100 mil­lion spending on in­for­ma­tion to pre­pare peo­ple and busi­nesses for a No Deal Brexit.

Many of the Tory Face­book ad­verts tar­geted op­po­nents, in­clud­ing Sarah Wol­las­ton. One aimed at her con­stituents in Totnes, Devon, read: ‘ Should your MP, Sarah Wol­las­ton, be ig­nor­ing your vote to leave the EU? Tell her Yes or No now.’

Brexit op­po­nent Miss Wol­las­ton left the Con­ser­va­tives to form Change UK in Fe­bru­ary, be­fore switch­ing to the Lib Dems. An­other read: ‘Jeremy Cor­byn, Jo Swin­son and Ni­cola Stur­geon want to pick and choose which votes they re­spect – ig­nor­ing the 17.4 mil­lion Leave votes.’

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