38,000 on a mission at Jaguar

The country’s biggest car maker is preparing to join the Great British September Clean.

Jaguar Land Rover pledged earlier in the year that its huge workforce would take part in the annual litter pick.

The clean-up had to be postponed for several months due to the pandemic but is now back on track.

Jaguar Land Rover will ask its 38,000 employees to get involved in keeping their local environment clean, either individually or in small groups with family and friends.

It will send out internal messages to all staff encouraging them to do their bit – even if it is just for 15 minutes – and to spread the word about the campaign as widely as possible.

The Great British September Clean doesn’t officially start until September 11 but some

‘A positive impact’

have already rolled up their sleeves. Adrian Price, the firm’s Solihull plant operations director, was joined by colleagues yesterday to pick up litter at the start of the working day.

He said: ‘Having a positive impact on the communities we are a part of is integral to Jaguar Land Rover’s “destination zero” mission – our ambition to make our societies safer and our environment cleaner.

‘We’re delighted to take part in the Great British September Clean and I’m really proud of the contribution and positive impact our colleagues can make.’

earlier this year the company’s chief executive, Sir Ralf Speth, said his colleagues could make a ‘real difference’ by joining in.

The campaign, organised by Keep Britain Tidy and backed by the Daily Mail, has been endorsed by Boris Johnson, the National Trust and even the Wombles of Wimbledon Common. earlier this year more than a million pledged to take part in the Spring Clean – a recordbreaking number – before it was postponed.