THE POP-UP VILLAGES
Entirely new communities now come with ready-made schools, GPs, shops and bars
ON A fresh early autumn morning, Lakeview, just outside Keinton Mandeville deep in rural Somerset, appears to be the archetypal English village.
Houses, made of the local bluey-grey lias stone, surround the village green. There are allotments, orchards and wildflower meadows. Stand still and the only sounds to be heard are the squeals of children playing in the primary school yard.
Yet although Lakeview has the look of a centuries-old settlement, it is newly built. So why create a replica of a village when all around there is the real thing?
The answer is to satisfy demand. In times of crisis, people yearn for the simple life in the countryside. The pandemic has been just such a crisis.
According to Savills estate agents ( savills.com), four in ten property owners now find a village location more appealing than before, with 71 per cent of younger buyers craving more outdoor space.
The problem is that although buyers may love the ‘idea’ of country life, the reality is often different. Traditional, chocolate-box cottages can be dusty and dark, with low ceilings and heating bills that are far from ‘olde worlde’. Modern ‘oven-ready villages’ — such as Lakeview — make rural life more user-friendly.
‘We have the best of both worlds here,’ says Alison Gibbon, 61, who downsized with her husband to Lakeview having lived in Buckinghamshire.
‘The house, with its wood burner, has a country feel, yet it has high ceilings. It is energy- efficient and we don’t have to worry about the maintenance problems that can crop up in old properties.’
Although the development is in the middle of lush Somerset dairy farmland, it perfectly suits the lifestyle of Covid-19 city emigres who work part-time from home.
‘Castle Cary, on the main line to London, is only five miles away, so people can report to the office on an occasional basis,’ says Victoria Creber, Galion Homes sales and marketing director. ‘The houses have studies and we’re about to build a cafe with laptop space, so people can meet up while keeping one eye on their screens.’
Prices start at £85,000 for a third shared ownership and rise to £1.05 million for a fivebedroom home ( lakeview-keinton.co.uk).
At Chilmington Lakes, outside Ashford in Kent, Hodson Developments claims to have built one of ‘only five or six official Garden Villages in the country’.
The site, which comprises 5,750 homes, is rather big to be a village, but Alan Hodson, the company CEO, stands by the claim. ‘We have all the amenities — shopping, doctors, schools, cafes and wine bars — that constitute a modern village,’ he says.
Only 600 of the 1,000 acres on this site are developed, the rest is landscaped for the residents’ enjoyment. Three, four and fivebedroom homes are priced from £399,995 to £750,000 ( struttandparker.com).
The Mosaics development near Oxford — one of the Government’s ten flagship NHS Healthy New Towns — prioritises access to beautiful green spaces.
‘The houses all overlook gardens and the country park, where people meet up when they are out walking,’ says Mitchell Tredgett, 27, a regeneration manager in London. ‘It already has a villagey sense of community.’ Prices go from £599,950 to £1,250,000 ( mosaicsoxford.co.uk). S
OME developers go to considerable lengths to ensure their homes are an approximation to the local style. Tadworth Gardens in Surrey has been designed for London Square ( londonsquare.co.uk) following the Local Distinctiveness Design Guide to the Surrey vernacular.
‘There is a green core of woodland at the centre, which is a haven for wildlife,’ says Mark Smith, development director at London Square. ‘ The blocks of houses surrounding it follow a village-style layout.’
Although the A217 passing near by does nothing to add to the rural feel of Tadworth Gardens, the Surrey Hills, a renowned beauty spot, is a short drive away. Prices start from £299,950 for a one-bedroom flat.
Villages form a comforting backdrop to serials such as BBC Radio 4’s The Archers but how well do they work today?
‘Traditional amenities can be used for 21st- century activities,’ says Victoria Creber in Somerset. ‘At Lakeview, Pilates and short-mat bowling take place in the village hall, while on the green we plan to have an outdoor cinema. Village life lives on. Just not as we knew it.’
THE late Sir Terence Conran — designer, furniture maker, entrepreneur, restaurateur — will be remembered for the chicken brick, the beanbag and for introducing the British to the duvet. The last of these changed our sex lives. or so he claimed.
For Conran, who died last week aged 88, blankets and traditional bedmaking with hospital corners represented the stultifying world of the 1950s from which he aimed to liberate the nation. French food and uncluttered Scandinavian design, combined with a hint of the exotic, were the way forward.
His first Habitat store, which opened on London’s Fulham road in 1964, stocked clean-lined furniture alongside colourful Persian kilim rugs, copper pans and crockery. It was affordable, fashionable and fun, a mix that seemed revolutionary at the time. Some of Conran’s ideas on how to make each room in your home look better and work better may now seem basic or even obvious, but they are still effective and cost-conscious.
Conran was driven by a dislike of waste born from wartime rationing, and by the belief that everything in a home should be ‘economic, plain, simple and useful’.
LIVING ROOM RULES
Conran, who married four times, drew on his experience of starting over after a divorce to form his guidelines on making the most of a living room.
He advised that you should take everything out of the room, put it in the garden (this bit is optional) and assess the space.
If you need to redecorate, your choice of paint should be based on the light. a cooler white suits a sunny room, but a creamier white is better if the natural light is poor. In his own homes, Conran often used a bright white in combination with Conran blue, a deep tone which was also his favourite shirt colour.
When replacing the furniture and other pieces, you should move back only those you either love or see as practical. You may be surprised how much you decide you can live without.
Conran would extol the delights of a ‘comfortable, well-used sofa with plump cushions’. But he also favoured a lounge chair with a footstool and was famously pictured, with his trademark cigar, relaxing in a Karuselli chair. This was created by Finnish designer Yrjö Kukkapuro in 1964 — a significant year for Conran.
The fibreglass shell of the chair is upholstered in leather, one reason it costs £5,736 in The Conran Shop (no longer owned by the family).
Wayfair, however, has a range of lounge chairs with footstools in sharp 1960s styles, including the Carmean (£199) and the Horatio (£339, wayfair.co.uk).
The beanbag, another Conran contribution, is a suitably budget-priced form of seating. Dunelm’s Gallery Direct Malmo range of floor cushions (£ 65, dunelm. com) would add a touch of 1960s casual elegance to a room.
Conran was also responsible for popularising the paper lampshade, an inexpensive way to soften the glare from a central light that originated in Japan.
The Wilko Coolie paper shade costs £2 ( wilko.com). In keeping with tradition, Habitat abitat has a large range, including the £6 Boule Japonaise shade ( habitat.co.uk).
BEDROOM ESSENTIALS
Conran was big in low-priced flat-pack — or ‘knockdown’ — furniture before IKEa rose to global dominance. But although a proponent of affordability, he was, in later life, an enthusiast for handmade Savoir beds. The no 1 Savoir bed starts at about £46,000 ( savoirbeds.com).
This purchase would have followed plenty of homework, which Conran recommended, however much you planned to spend on a piece of furniture. nothing should stand between you and a good night’s sleep: ‘no distracting clutter, no overflowing wardrobes, no dustcatching knick-knacks.’ Today, we would call this the Marie Kondo approach but Conran was influenced by the 1930s minimalism of the Bauhaus school.
The duvet appealed to Conran’s love of simplicity, but so foreign was this item in 1964 that Habitat provided a guide to its use. The catalogue explained: ‘a few shakes and in 20 seconds the job is done. That’s how you make your bed.’
The ‘smart chicks’ of the era, as they were called in a magazine, who bought this bedding could not have imagined the sheer variety of duvets available 56 years later.
at John Lewis, you can now pay anything from £120 to £760 for a goosedown duvet or from £10 to £240 for a hollow-fibre filled version ( johnlewis.com).
CUTTING KITCHEN CLUTTER
Conran championed French cuisine, promoting the recipes of the British writer Elizabeth David and the kitchen implements used by the French. Every picture of the kitchens in his own homes showed a pleasing line of copper
pans ( from £5 at jo johnlewis.com).
But despite his attachment to such cookware, Conran is best remembered for the chicken brick, which acts like a ministeam oven, and the wok. Habitat continues to stock the chicken brick (£30) and it is popular among those who grew up with it as a family favourite. Meanwhile, the wok, which once seemed equally exotic, is now a standard kitchen item. The range stocks them from £ 12.99 to £ 29.99 ( therange.co.uk).
a passion for food led Conran to found a restaurant empire that began with The Soup Kitchen in the 1950s — it boasted one of the first Gaggia coffee machines to be found in Britain — and included the swish Le Pont de la Tour at London’s Shad Thames. His exacting standards meant that the kitchens looked as good as the dining rooms.
His rules for kitchens in homes were equally rigorous. You should have on display only appliances that you use regularly. other appliances may not be worth keeping, especially if they are difficult to clean. Maintaining order should ensure that ‘daily chores seem less of an imposition’.