PENELOPE CRUZ

Followers: 5.4 million Estimated amount per paid post: £195,000 Business plugs in past year: 51 Net worth: £43 million

THE Spanish-born actress has a slightly more highbrow profile than others, but when it comes to Instagram she means business.

She’s got a lucrative deal as a spokesmodel for Lancome, is an ambassador for Chanel and has her own collection with jeweller Swarovski, all of which get plugged liberally on her account, as of course do her screen and magazine projects.

The 46-year- old doesn’t always make clear that she’s paid by the trio of stellar names above, but occasionally drops in #ad.

‘So grateful for my long relationship with my @ lancomeofficial family,’ she chirps in one post. No wonder — she was reportedly earning £2.4 million a year representing parent company L’Oreal back in 2006, and could easily expect to be earning six figures for her deals with both Chanel and Swarovski.

Her global audience and luxury market means she can command a substantial fee for making Instagram posts, says michael Heller, probably negotiated as part of her multi-million-pound deals with the brands she has worked closely with for years.