MIRANDA KERR

Followers: 12.3 million Estimated amount per paid post: £39,000 Business plugs in past year: 120 Net worth: £45 million

THE former Victoria’s Secret model has a successful Australian skincare line, Kora Organics, and a furniture brand, Miranda Kerr home.

Backed largely by her own finances (Miranda owns 95 per cent of Kora), the 37-year-old has turned it into an international empire — and boy, does she know how to plug her stuff. The mother- of-three has chalked up at least 46 references in the past year.

It’s hardly surprising she’s a social media whiz, as her husband Evan Spiegel is the multibillionaire co- founder of messaging app Snapchat.

her homewares also get liberally plugged, usually underneath a photograph of Miranda looking glamorous at home. And while nothing is marked ‘paid partnership’ or ‘ad’ — for which it’s thought she would get between £19,000 and £39,000 per post — it’s still an Insta-business success story.