Daily Mail


EXCLUSIVE: Dramatic and deeply personal climate interventi­on by Prince in Mail

- By Colin Fernandez Environmen­t Correspond­ent

‘Swallowed up by ferocious flames’

PRINCE Charles today makes his most powerful interventi­on to date in the fight against climate change, telling Britain’s business leaders they must help, or the planet is ‘done for’.

Drawing emotionall­y on his family connection­s to wildfire-racked Greece, the prince issues a robust challenge to big business to join his crusade for action ‘before it’s finally too late’.

The heir to the throne says that humanity’s ‘only hope’ is for business chiefs to join world leaders in an ‘epic battle’ to avert ‘climate catastroph­e’.

Writing exclusivel­y for the Daily Mail, the Prince of Wales declares that business ‘with its trillions of dollars’ has an ‘absolutely critical’ role to play. He says that unlocking this private sector investment could bring about a ‘gamechangi­ng green transition’.

Using visceral and emotional language, Charles talks about the wildfires devastatin­g his beloved Greece, saying the scenes have been ‘terrifying’ and ‘the stuff of nightmares’. He tells of his heartbreak at seeing the land where his father and grandfathe­r were born being ‘swallowed up by ferocious flames’ and warns that ‘time is rapidly running out’.

‘We now have no alternativ­e – we have to do all we possibly can in the short time left to us to avoid the enormous climate catastroph­e that has already begun to show its face in the most terrifying ways,’ he writes.

He says there is time to address the crisis, ‘but only just’.

The prince wants leading companies to sign up to his ‘Terra Carta’, a charter that commits them to putting sustainabi­lity at the heart of all their business activities. More than 400 have so far, but Charles warns the crisis is ‘monumental’ and can be tackled only by big business and government­s working together.

Warning that weather-related disasters should serve as a wake-up call, the prince writes: ‘We have been in the “last chance saloon” for too long already, so if we do not confront the monumental challenge head on - and fast - we and the world as we know it will be done for.’

Charles’s challenge to big business is a significan­t interventi­on from the heir to the throne. It comes in the wake of a stark report from the United Nations’ panel on climate change earlier this month which warned of unpreceden­ted global warming and which was described as a ‘code red’ moment for humanity.

In the autumn, Britain will host COP26, the UN’s climate change conference, in Glasgow, which is seen as one of the last chances for major nations to agree an approach to prevent potentiall­y catastroph­ic global heating.

Charles has long been ahead of his time in highlighti­ng environmen­tal issues – and the role that big business can play in helping to solve them. Last year, he launched the Sustainabl­e Markets Initiative at the World Economic Forum in Davos in a bid to accelerate global progress on sustainabi­lity.

The ‘Terra Carta’ is one of its flagship initiative­s. It aims to provide a roadmap for businesses to move towards an ambitious and sustainabl­e future by 2030.

Its concept is based on the 1215 Magna Carta, and aimed at holding major companies accountabl­e for helping to protect the planet.

In today’s article for the Mail, the prince says we have been ‘testing our world to destrucfir­es tion’ and it is now up to all of us to get involved to combat climate change. He tells of his heartbreak at seeing the destructio­n caused by wildin Greece, a land to which he feels an emotional connection – the birthplace of his late father Prince Philip and paternal grandfathe­r Prince Andrew of Greece and Denmark.

Charles made a significan­t private donation to the Hellenic Red Cross recently to help assist its humanitari­an response to the residents of the fire-stricken areas in Greece. The donation was praised at the time by the president of the HRC.

‘Testing world to destructio­n’

TIME was when it was fashionabl­e to mock the Prince of Wales for his impassione­d views on the environmen­t.

But with climate change all but irrefutabl­e, he proved himself entirely prescient.

So when Charles commands business to go green, bosses should take note.

Writing in these pages, Charles highlights the ‘absolutely critical role’ firms, from oneman workshops to global corporatio­ns, can play in the fight against global warming – not only by reducing their own carbon footprint, but by using innovation to develop affordable green technologi­es.

The Government has outlined plans to change the way we heat our homes and make us drive eco-friendly cars.

But rather than the dead hand of the State imposing measures that risk landing households with punishing costs, Charles says the market is part of the solution.

We must all do our bit to save the planet. But business needs to be a driving force.

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