Daily Mail

Shares in M&S soar as sales bounce back

- By Hugo Duncan

SHARES in Marks & spencer soared after it raised profit forecasts for the first time this century.

In an unschedule­d trading update, the 137-year-old chain hailed an ‘encouragin­g performanc­e’ as shoppers returned to the High street following the easing of lockdown restrictio­ns.

The food business was again the stand-out performer, with sales over the past 19 weeks 10.8pc higher than in the same period last year. They were also 9.6pc up on 2019.

The company also welcomed a ‘good recovery’ in clothing sales, which were hammered during the pandemic as stores were shut.

Revenues in the clothing and home division were up 92.2pc on last year but down 2.6pc on 2019.

M&s now expects profits for the year to be above the top end of its previous guidance of between £300m to £350m.

It said the figures showed the turnaround plan under chief executive steve Rowe and chairman Archie Norman was ‘on track’.

shares jumped 14.1pc, or 20.1p, to 162.8p but remain nearly 30pc below pre-pandemic levels and a far cry from the peak of over 700p in 2007.

‘Although there has likely been an element of pent-up consumer demand in trading to date, we believe this performanc­e provides strong confirmati­on of the beneficial effects of the last 18 months,’ Norman said.

‘Despite this, there remains substantia­l uncertaint­y as to the continued strength of consumer demand, as well as disruption in supply chains and consequent pressures on costs and margin.’

Analysts at Jefferies said the improved guidance ‘still looks conservati­ve’. Danni Hewson, a financial analyst at AJ Bell, said: ‘It is a mark both of how significan­t the latest update is and just how miserable its recent history has been that it represents the first unschedule­d upgrade to earnings in years.

‘Investors have had to get used to a diet of disappoint­ments largely connected to its home and clothing arm.

‘It is early days but this encouragin­g news suggests Marks could be on the road to emulating Next, which is excellent at combining its stores and its online capacity to get consumers the products they want when they want them.

‘At the very least it demonstrat­es that the turnaround programme led by steve Rowe is gaining some traction. M&s’s confidence in lifting guidance so early in its financial year is a positive sign.’

■ Retail sales fell 2.5pc in July as shoppers spent less in supermarke­ts and more on going out, says the Office for National statistics. Retail sales are still well above prepandemi­c levels but food sales fell as hospitalit­y restrictio­ns were lifted, and fuel sales also dipped.

 ??  ?? Rosie results: Actress Rosie Huntington-Whiteley models for an exclusive M&S range
Rosie results: Actress Rosie Huntington-Whiteley models for an exclusive M&S range

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