HOLLY’S MOONSHOT
Star does a Gwyn and launches her own lifestyle brand
Love it or loathe it, Gwyneth Paltrow’s Goop wellness brand is never far from the headlines.
While raking in the millions for the Hollywood star, it has often brought her ridicule for promoting such wacky ideas as psychic vampire repellent and medicine bags of gemstones.
Now Holly Willoughby seems ready to risk similar mockery by launching her own lifestyle platform – using the moon to guide her.
The This Morning presenter, 40, has founded Wylde Moon, a website rooted in spirituality which will offer advice on beauty, style, family and energy.
It may seem like a similar concept to Goop, but Miss Willoughby has said she was inspired by her stint in Australia presenting I’m a Celebrity... Get Me out of Here! in 2018 when she stepped in for Ant McPartlin.
Miss Willoughby, who launched the website yesterday ahead of the harvest moon which occurs every year
‘Inspired by her love of star gazing’
close to the autumnal equinox, said she ‘started to unlock pieces’ of herself in Australia as she discovered alternative therapies including meditation and sound baths.
A sound bath uses instruments to ‘bathe’ people in sound waves. It is a form of sound healing which can be used to manage disorders including anxiety and depression.
Wylde Moon was also inspired by Miss Willoughby’s love of star gazing and there will be a monthly podcast – By the Light of the Moon – which relates each of the eight cycles of the moon to the guests’ lives.
Miss Willoughby said: ‘When I went to Australia…I suddenly had three weeks without my children and for the first time in a long time, I didn’t really know what to do with myself. Through this wonderful kinesiologist called Josie, I really started to unlock pieces of myself and when I came back to england, I knew that I didn’t want to stop everything I’d learnt.’
Miss Willoughby said we could all do with ‘being a bit more wild’ and appeared to hint that she could follow Miss Paltrow in dishing out sex advice. A source told the Mail: ‘She is keen on doing everything Paltrow does on her site and the sex side of it is a huge money-maker.’ In 2019 Goop was valued at more than £183million, although that is thought to be a conservative estimate.
The brand has also landed itself in hot water for promoting health products that lack evidence of medical benefit.
Singer Nicole Appleton and presenter Angela Scanlon were among those praising Miss Willoughby, who said the project had been over a year in the making.