Daily Mail

WANTED: A PLAN TO SAVE OLD TRAFFORD

- CONTRIBUTO­RS: Victoria Bischoff, Tom Collomosse

MANCHESTER UNITED will soon launch a search for master architects with a view to modernisin­g Old Trafford. The club has often come under fire from fans over the lack of improvemen­ts, although they say this summer alone they spent more than £20million on the ground and training HQ.

An appointmen­t to look at Carrington is imminent, with the stadium set to follow. The focus on Old Trafford will be the ageing South Stand and the challenge that the adjacent railway line poses to any expansion plans.

The winning architect may well have to get creative — with the club keen to modernise but also preserve the ground’s history and heritage. ‘Significan­t investment and upgrades’ are promised.

STEVE BRUCE ended the whirlwind week of Newcastle’s takeover with a trip to the West End to watch The Tina Turner Musical. Witnesses said the Toon boss was out of his seat dancing to the songs of Tina (right) — and with the prospect of an £8m pay-off, who could blame him? That said, with his club being the richest in world football, Bruce may well feel Newcastle do not need another hero — in the dugout at least.

PREMIER LEAgUE sides are still having to take two coaches to matches instead of one, causing a shortage of vehicles and drivers lower down the leagues. Indeed, the lack of lorry and van drivers — and the lucrative roles now available — has seen some coach drivers depart for delivery firms, which is not helping the situation.

HE MAY not yet have set the world alight when it comes to dealing with football’s dementia crisis, but new PFA chief executive Maheta Molango was described as ‘very impressive’ when he delivered a presentati­on to officials from the EFL clubs during their first face-to-face meeting since Covid struck. The event was held in Walsall last week.

IN A highly unusual interventi­on at this level, the Internatio­nal Olympic Committee (IOC) came out on Saturday with a detailed statement opposed to the FIFA World Cup being staged every two years. Seasoned IOC watchers were left further gobsmacked when the statement used Formula One as an example of a sport that will be affected by such a move, given the view that the IOC has always been strongly opposed to any collusion with motorsport. It all made for a rather awkward online press conference following the IOC executive board meeting, which was blighted by major technology issues. The IOC say FIA, F1’s governing body, is an IOC-recognised body with which it has worked on various projects.

UEFA and the Premier League appear to be at odds over the reopening of press conference rooms. Those in Europe want a return to pre-pandemic measures, where managers could see the whites of the eyes of their interrogat­ors, instead of conference­s being carried out over Zoom, which the Premier League still favour. A victory for UEFA would be music to the ears of some reporters. They are becoming frustrated with a small number of top-flight clubs, whose overzealou­s press officers mute them as soon as they have asked their question — preventing them asking follow-ups. Others, with reputation­s for asking difficult questions, have wondered if they are being ignored when putting up their digital hands to no avail.

WITH VAR continuing to ruin football, perhaps it is no surprise that match officials’ body PGMOL has hired a new head of communicat­ions. Ben Campbell is taking on the role, heading over in the new year from West Ham. Experience of working for an organisati­on where many of those involved are not necessaril­y popular with the public may have been a key skill identified by recruiters.

SPORTS AGENDA reported last Monday how more than 850 footballer­s are threatenin­g legal action against gaming, betting and sports data companies over the alleged unlawful use of their personal and performanc­e info. The group is being led by former Cardiff manager Russell Slade and proceeding­s may not be a million miles away. In the meantime, new players’ contracts are set to feature a ‘data clause’ to protect against such misuse.

A FORTNIGHT ago, this column

revealed how the makers of Apple smash hit Ted Lasso wanted to pay the Premier League for use of some of its assets. A deal has now been agreed but it can also be disclosed that Apple have paid West Ham £110,000 for the use of their ‘intellectu­al property’. Viewers of the show, which sees a folksy ex-American football coach run the fictitious AFC Richmond, can expect to see the Hammers feature heavily throughout the forthcomin­g season — all the way to a thrilling, unlikely climax.

TOP-FLIgHT clubs are braced for a new Covid crisis, with concerns that the government may soon tell them that they can only allow supporters who have been double-jabbed into matches.

Insiders fear that would present a ‘logistical nightmare’, with thousands of checks required before each game.

Chelsea are one of the few who would be in a strong position given their current approach, which is more robust than many rivals. Just last week, the Premier League put out new guidance telling fans to be ready to show their status on the NHS app.

ANOTHER departure from Tottenham, with social media lead Craig Rodhouse jumping ship to join Premier League Production­s. In recent times the club has seen its heads of marketing, retail and legal consultant depart, along with head of comms Simon Felstein, who had been at Spurs for 15 years.

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