Gucci treasure hunt
Designer items hidden in the aisles at Asda The amazing bargains you could bag
ASDA is hoping to spark a Black Friday treasure hunt today by hiding Gucci fashions in its George range.
The supermarket is putting 30 cutprice second-hand items from the fashion house in some of its 50 clothing departments in a bid to attract designer label devotees.
With new Gucci styles costing up to £4,000 for a coat and even socks retailing at £145, lucky shoppers could
brands – are resold in an effort to net a special bargain. make fashion more sustainable.
Millions will spend today shopping It also coincides with release of online or rushing to UK Ridley Scott’s House Of Gucci stores hoping for huge discounts film, starring Adam Driver and
The Asda offer is linked to a Lady Gaga. partnership with vintage wholesaler Asda said: ‘Thirty exclusive Preloved, where secondhand pieces will be hidden in stores clothes – including designer around the UK, with teasers on labels and sought after sports social media encouraging customers to hunt through their local Asda for the chance to purchase a piece of designer history for as little as £12. We have some of the fashion house’s iconic shirts, jackets and dresses.’
Bargains include a £2,000 coat jacket for £25 and an £800 black and purple dress for £15, as well as a leaf print blouse from the Gucci
Spring 2009 collection, worth an estimated £400, and a red skirt worth around £700, for which Asda prices have not been revealed.
Steve Lynam, managing director of Preloved, said: ‘We’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.’
Black Friday is now predominantly an online event in the UK.
However, retail analysts still believe there will be around 20 per cent more people on the streets today than a week ago. Direct Line is predicting spending of £12billion on 30million items.