Daily Mail

Digital fashion victims

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SELFrIDGES is the first store in the world to sell a range of digital dresses for up to £100,000. You don’t get the frock, but for a starting price of £2,000 can buy a digital certificat­e of ownership and use it on the 3D ‘Metaverse’ to dress an avatar of yourself. So a not-really-there dress. Sorry, Selfridges, but flesh-flashing Heidi Klum got to that one first.

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