Toff backs cryptocurrency oufit mired in controversy
WITH her golden hair, beaming smile and chatty demeanour, Georgia Toffolo is the ideal person to sell products to impressionable young followers via social media.
But now, I hear, her new partnership with a controversial cryptocurrency business could land the effervescent I’m A Celebrity winner in deep water.
Toff, 27, a friend of senior Conservative figures including the Prime Minister’s father Stanley Johnson, has recently announced a tie-in with fintech group Mode, which came under fire for misleading investors.
‘Hi all,’ she beamed at her Instagram followers, right, adding: ‘I started investing in cryptocurrencies quite a long time ago and let me tell you it’s a bit of a minefield out there.’
She went on to recommend Mode App, which encourages users to buy goods with Bitcoin on its platform but is legally mandated to say it is ‘not financial advice’. The former Made In Chelsea star has been romantically linked to multimillionaire ‘Posh George’ Cottrell, who was once jailed for fraud.
Mode was founded by Jonathan Rowland, son of controversial former Tory treasurer David ‘Spotty’ Rowland, who advised Prince Andrew.
Mode claimed it had affiliate tie-ins with companies including Boots, ocado and Homebase. However, all three swiftly denied having anything to do with the company. When this was reported, shares in Mode plummeted by 14 per cent.
Rowland said at the time: ‘We are comfortable with what we released because it was accurate.
‘Some brands don’t want to be associated with crypto despite approving us through the affiliate process. We can’t control that, unfortunately.’