Daily Mail

Bust the tech mega deals

- Alex Brummer CITY EDITOR

THE accumulati­on of market power by the digital giants is frightenin­g. Yet craven uS politician­s show no inclinatio­n to embrace the anti-trust crusading of Teddy roosevelt, who dismantled Standard oil when he occupied the White House more than a century ago.

microsoft has a market capitalisa­tion of £1.7trillion and is the dominant force in computing software. It wants more with its meaty £50bn bid for video game creator activision Blizzard. It threatens to use its monopoly power to dominate a competitiv­e market for computer games. The concern must be that it will seek exclusivit­y for leading edge games such as Call of Duty, blocking access to other systems.

This is analogous to the issues raised by Nvidia’s offer for Softbank-owned arm Holdings. There is anxiety that if Cambridge-based arm is merged into Nvidia, the new owners will offer exclusive deals to its main clients, destroying the open access model to its smart chips.

as matters stand, a lack of anti-trust fervour in Washington is allowing the megatech companies to dominate cyberspace and purloin intellectu­al property. The jobs networking site linkedIn was swallowed by microsoft in 2016 for £20bn. Google took control of Fitbit for £1.5bn in 2019. Salesforce spent £19.8bn on messaging site Slack in 2020. Facebook spent £14bn on Whatsapp in 2014. all such deals lessen competitio­n for data services and content or both.

Word is that President Biden is determined to scrutinise tech mergers more closely. But with approval ratings languishin­g close to the lowest level of any modern president, and mid-term elections in November, the idea that Biden might show boldness in the face of corporate autocrats is fanciful.

Financial markets are giving the microsoft deal a thumbs down. activision’s share price has fallen well below the bid so investors plainly see it as imperilled.

Truth is that regulatory interferen­ce is far more likely to come from the European union, China or our own Competitio­n & markets authority rather than uS enforcers at the Justice Department or Federal Trade Commission.

There was no surprise when Trump held back on interferin­g with Silicon Valley. It might have been hoped that Biden would see political value in becoming a trust buster. If the president fails to intervene in the latest microsoft transactio­n, consumers will ultimately face higher prices and less choices. a chilling outcome.

Good health

TErrY Smith deserves an accolade for Fundsmith’s post-mortem note on unilever’s botched effort to purchase the Glaxosmith­kline Consumer Healthcare arm.

We hear far too little from buy-side analysts and asset managers in the face of corporate actions, so the interventi­on is welcome. But as clear-eyed as Smith is on unilever’s sub-optimal performanc­e vis-avis other fast moving consumer goods groups, the note is not convincing.

Smith says he never heard from unilever’s shareholde­r relations team for eight years.

Given the scale of the Fundsmith holding, there was nothing to stop him picking up the phone or doing an Elliott by going public. Smith contradict­s his complaint when he acknowledg­es he was contacted over the frustrated move of domicile to the Netherland­s, and admits that communicat­ions have improved post Paul Polman.

The suggestion that unilever should stick to its knitting rather than seeking transformi­ng deals doesn’t bear scrutiny.

Nestle’s outperform­ance is a result of buying into the wellbeing market back in the noughties when it took over the Novartis nutrition brands. reckitt has been built on adding health to its hygiene portfolio. Cutting off unilever from beauty, where it has built £1.5bn of revenues, is counter-productive.

alan Jope’s talk about business with purpose might look like corporate waffle. ESG warrior investors who have put down a resolution for unilever’s aGm, calling for targets for healthier foods, would disagree.

Price points

A POLITICAL narrative has developed suggesting the cost-of-living crisis is unique to the uK. Not true.

Consumer prices are rising at a 7pc rate in the uS despite plentiful natural gas supplies. Data from the eurozone shows prices rising at 5pc with energy accounting for almost half the gain. In monetarist, antiinflat­ion Germany consumer prices are rising by 5.3pc.

Crisis, what crisis?

 ?? ??

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