Daily Mail

Woke Google gives up on mankind...

- By Chris Brooke

GOOGLE has launched an ‘inclusive language’ function designed to avoid the use of politicall­y incorrect words.

Users typing ‘landlord’ will see a warning that it ‘may not be inclusive to all readers’ with the suggestion they should try ‘property owner’ or ‘proprietor’ instead.

The word ‘humankind’ is a suggested alternativ­e to what the online giant apparently sees as the controvers­ial term ‘mankind’.

Gender specific terms such as ‘policemen’ or ‘housewife’ should also be replaced by ‘police officers’ and ‘stay-at-home spouse’, according to the new Google Document style programme. It is now being rolled out to what the firm calls enterprise-level users.

Many computer document systems use methods to correct spelling and grammar. But nudging users towards woke language is being seen by critics as a step too far. Tests on the system have also thrown up major flaws.

A transcribe­d interview with ex

Klu Klux Klan leader David Duke, in which he uses offensive racial slurs and talks about hunting black people, prompted no warnings.

But it suggested President John F Kennedy’s inaugural address should say ‘for all humankind’ instead of ‘for all mankind’.

Silkie Carlo, of campaign group Big Brother Watch, told the Sunday Telegraph: ‘Google’s new word warnings aren’t assistive, they’re deeply intrusive.

‘This speech-policing is profoundly clumsy, creepy and wrong, often reinforcin­g bias.’

Sam Bowman, of online magazine Works in Progress, said: ‘It feels pretty hectoring and adds an unwanted political/cultural slant to what I’d rather was a neutral product [as] a user.’ A Google spokesman said: ‘Our technology is always improving, and we don’t yet [have] a solution to identifyin­g and mitigating all unwanted word associatio­ns and biases.’

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