Daily Mail

Soaring cost of being left ON HOLD

As major firms quietly scrap free helplines...

- By Fiona Parker f.parker@dailymail.co.uk

MONEY MAIL is today calling for an end to feechargin­g customer service lines that punish callers with costly bills for waiting on hold.

Financial firms have been bombarded with calls in recent months from households worried about soaring bills, seeking advice.

Complaints about shoddy service have also driven up call times, with customers waiting an hour or more to speak to someone.

Despite this, many big firms no longer offer free telephone services, and customers end up with eyewaterin­g phone bills as a result.

Even some Government department­s do not offer free helplines — including those used by many of the poorest households in the country.

Martyn James, of Resolver, says: ‘It is completely unacceptab­le for anyone to be charged for seeking customer service.’

How much you are charged depends on your landline or mobile provider, and the type of number you are calling. Some, including 0800 and 0808 numbers, are free. But those starting with 01, 02 or 03 are charged at a local rate.

When calling from a mobile, you would typically pay between 3p and 65p per minute. From a landline, it’s usually 16p per minute, but some firms charge an additional 23p to connect the call. If you have free minutes as part of your landline or mobile deal, these numbers should be included — if you have not exceeded your limit. However, nearly one in seven people only have a pay-as-you-go mobile phone — rising to one in three among over75s, according to watchdog Ofcom. Numbers beginning with 09 or 084 cost more as callers must pay both an access and service charge. Access charges range from 8p to 67p. Service charges can cost up to 7p per minute for 084 numbers and up to £3.60 for 09 numbers and are unlikely to be covered by inclusive minutes.

If businesses do not offer a freephone number, it can easily land you with a big bill.

Nationwide is going to charge for eight helplines by the end of the year. And Santander is axing ten free helplines and replacing them with 03 numbers from July. But as one Money Mail reader says: ‘Like many older customers, I have a pay-as-you-go mobile so any call is 8p per minute.’

Consumer campaigner Baroness Ros Altmann adds: ‘For many older people, this is just another form of digital discrimina­tion.’

Thanks to soaring energy bills, power giants’ helplines are in high demand. Yet, of all the major firms, only Scottish Power and Octopus offer a freephone number. When Money Mail called energy firm Utilita’s 03 number helpline this week, it took just under 13 minutes to get through — or £8.45 for some customers.

Sky was the only major telecoms giant with a fee-charging 03 number for customers.

And callers to some Government helplines, such as the DVLA which has a 03 number for questions about licences, also face hefty bills after long waits on hold. Calls to the Department for Work and Pensions are free, but one helpline offering food vouchers for low-income parents and pregnant women has a 03 number.

Healthy Start is run by the NHS Business Services Authority (NHSBSA) on behalf of the Department of Health and Social Care. Its helpline has call waiting times averaging just under 13 minutes, which could cost some claimants £8.45. Labour MP Gareth Thomas says: ‘In the midst of this government’s cost of living crisis, it’s extraordin­ary that ministers still force people to pay through the nose to wait to speak to someone who works for a minister.’

Utilita and NHSBSA spokespeop­le said they were experienci­ng higher than usual demand.

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Picture: (posed by model) FOTOGRAFST­OCKHOLM/GETTY

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