Bojo’s girl is brains behind sniffy singer’s Gucci ad
POP star Florence Welch didn’t have much love for the Conservatives when she kicked up a stink about the party using her song You’ve Got The Love at its 2017 conference. ‘It was not approved by us, nor would it have been, had they asked,’ sniffed the singer.
Happily, her disdain for all things Tory doesn’t extend to Boris Johnson’s family: Welch stars in a Gucci ad that was the brainchild of the PM’s daughter, Lara. ‘I merely contributed initial creative ideas within an external agency as a freelance writer,’ the 28-year-old tells me, modestly.
Lara, credited as ‘creative content editor’ on the video, is the daughter of Boris’s second wife, barrister Marina Wheeler.