Daily Mail

Get your man to brush up his skin regime — then pinch his products

- Hannah Betts

IF I had my way, this would be a male beauty special, for which my beloved, terence, had sampled a number of products, then we praised those that had made him significan­tly more attractive.

Alas, I did not have my way, and terence refuses to avail himself of anything other than Nivea (from £1.69, boots.com), bubble bath (when I’m buying it’s Badedas, £9.45, amazon.co.uk) and Imperial Leather Soap (£1.79 for four, boots.com).

He rarely even obliges me with deodorant at home, being marginally more social when leaving the house. I persuaded him into this latter courtesy via akt Deodorant Balm (£19, aktlondon.com).

These stylish sweat-busters in recyclable aluminium tubes were created by a couple of West End performers who hated the options required to stand up to stage lights, craving something powerful, sustainabl­e, beautifull­y designed and exquisitel­y scented.

The result is an all-natural, moisturisi­ng balm that lasts all day, can be applied anywhere on the body, and comes with a swanky brass massage applicator (£26).

Skin-wise, what I long for is for terence to become a Monu man. I recently attended a bash near Cirenceste­r, Gloucester­shire, and the thing that immediatel­y struck me was how utterly amazing the middle-aged male guests’ complexion­s were: supple, sexy — they gleamed.

THAT night, at least, they may have been smoking up a storm. however, their skin was as radiant as if they lived off kale and fresh air.

Turns out, they were all acolytes of local firm Monu (monushop.co.uk). If you haven’t heard of it (I hadn’t), it’s because Monu is a salon brand, formulated by profession­als for profession­als. Given that its products will be used in salons, its wares need to show immediate results.

It is no coincidenc­e that another company chaps tend to fall in love with, Dermalogic­a (dermalogic­a.co.uk), is also deployed insalon. Men don’t care about the guff, or the hard sell — they just want stuff that works. hence their devotion to straight-talking REN (renskincar­e.com).

Monu uses ‘active ingredient­s’, meaning plants, herbs, minerals and essential oils that have been proven to affect skin structure at a cellular level.

It doesn’t use artificial fragrances or colours, lanolin or potentiall­y irritation-causing sodium lauryl sulfate. Everything is made and potted at its Cheltenham HQ in small batches. Dermo-pharmacist Dr Colette haydon, who has worked with REN, Lancome and aromathera­py associates, is the onhand expert. the importance of proper cleansing sits at the heart of the brand: ten different variants are available. for once, let’s forget about my pashes, and ask what Monu’s menfolk would recommend. Luke, a luscious-skinned 48, is addicted to the Comfort Shave (£21), chock full of hydrating fatty acids, which he deploys to razor both face and scalp. he also admires the Restoring Cream Light (£55.95), which is all about lifting and toning more mature skin, while adding glow. fiftysomet­hing looker, Matt, relies on Men’s age Combat (£37), because it’s ‘rich, but not cloying, and seems to relax my wrinkles while magically tightening everything up’.

When I compliment mid50s Ben on his dashing dermis, he practicall­y passes out with pleasure.

‘I used to have hideous eczema and psoriasis, which would bleed,’ he says. ‘Monu’s Recovery Balm [£33.50] has been a literal facesaver, working wonders on parched patches. I’ve been using it religiousl­y for four years.

‘And I’m obsessed with the firming fiji facial Oil [£26.95], which is brilliant for complexion­s as neurotic as mine.’

Where the women’s skincare industry has headed towards arcane chemical high-tech that can actually thin and irritate skin in the name of ‘perfecting’ it, these male approaches do their faces more good by doing less.

In short, we girls could learn a lot from them.

All that’s needed on top will be a SPf, and, behold, your man will boast a skincare stash you’ll want to steal.

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