Don’t drive me online

I AgREE with the Mail’s customer service campaign aimed at energy, finance and insurance firms.

The words I hate more than any other are: ‘Do you know you can do that online?’ This is in the form of a pre-recorded voiceover instruction.

The twin oxymorons of ‘customer service’ and ‘helpline’ are endemic.

When I broke down, I called the RAC’s emergency breakdown number expecting someone to pick up the phone promptly and ask for my membership number and car registration. But what I got was an answer phone message informing

me: ‘The quickest way to get your breakdown attended to is to go online.’

My mobile phone only makes and receives calls and I don’t have apps for every company I deal with.

No matter how often firms are shamed over such behaviour, they spin some rubbish about response times.

They are happy to continue with their couldn’t-care-less attitude towards their loyal customers while banking their direct debits.

MARTYN CURTIS, Caversham, Berks.