HOW enlightened
it was of Nottinghamshire to make admission free for what became an unforgettable final day of the second Test, a move that immediately paid dividends not only in public relations terms but also in bar and merchandise sales. But the World of Cricket understands there was another benefit to Notts and it came in the form of an extra 1,300 tickets sold to those present during the final day for tomorrow’s Vitality Blast match at Trent Bridge against Birmingham.
At a time when scrutiny is on ticket prices and both Test and Twenty20 cricket are having to battle for an audience — with ECB preferring to promote and give precedence to their problem child the Hundred — the far-sightedness of Notts is a welcome boost.