NEW LABEL YOU’LL LOVE
Woera
OFFERING an edited wardrobe of men’s staples for women who love the timeless elegance of a classic tailored shirt, Woera was founded by Natalia Georgala in 2019. After studying fashion and collaborating with brands including Gucci, Omega and Bottega Veneta through her award-winning fashion blog and Instagram, Natalia returned to her hometown of Athens to launch her brand. Starting with a collection of sophisticated shirts in a variety of materials, patterns and
colours, the latest collection for SS22 has expanded to include Bermuda shorts, boxers and relaxed trouser silhouettes to form the ultimate island uniform. Every piece is designed and manufactured in Greece, with prices starting from £158. Stockists include Farfetch and Luisa World.