Sam Cam in the red over label losses

WHILE David Cameron has made millions since quitting Downing Street, his wife, Samantha, has lost a fortune.

Newly released accounts for her fashion label, Cefinn, disclose that it slipped further into the red, with the accumulated deficit amounting to nearly £2.6 million as of last October. This is £ 383,000 more than the £2.2 million in trading losses reported in 2020’s accounts.

Despite the ongoing losses, her company remained £707,000 in the black, with its balance sheet surplus secured via investors’ capital.

Shareholders have pumped almost £3.3 million into the business since it was created in 2016. They include Lord Brownlow’s company, Havisham Assets, and Mr Cameron’s old friend Lord Feldman.

The ex-PM’s wife operates the label via Samantha Cameron Studio.