Daily Mail

EX-MULBERRY DESIGNER SELLS BUST BAG BRAND

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MULBERRY’S former star designer Emma Hill has sold her upmarket bag brand after it collapsed into administra­tion in June.

The luxury goods company’s ex-creative director quit Mulberry in 2013 and founded Hill and Friends with Georgia Fendley.

But in June the business, which sells leather handbags and accessorie­s for as much as £595, appointed administra­tors to sell its brand and assets after the business went bust.

Aim-listed luxury leather goods brand Pittards said yesterday it had bought the brand and assets. Pittards did not disclose a price.

As part of the deal Hill ( pictured right with model Alex a Chung) will join Pittards as a consultant. While at Mulberry, the 51-year-old created many of the British brand’s best-known handbags such as the Alexa, named after Chung.

Hill was known for snapping up celebrity endorsemen­ts for Mulberry and was credited with putting it on the fashion map.

Pittards shares remained flat yesterday at 55.5p.

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