SPONSOR BOOM FOR WOMEN

FIFA have been inundated with offers of sponsorship for next year’s women’s World Cup in the wake of the euros after deciding to sell commercial rights to the tournament as a standalone event for the first time. For the previous World Cup in the United states in 2019, FIFA did not offer bespoke packages to sponsors, with all the branding provided by companies who are longterm commercial partners of the men’s World Cup such as adidas, Coca-Cola and Visa. FIFA are convinced that the women’s World Cup now has sufficient commercial appeal to stand on its own two feet, with the strong expressions of interest shown so far indicating that they are likely to be vindicated.