Sorry Kate, I’m not buying it

THERE’S been a trend recently of celebrities starting up wellness companies. It began with Gwyneth Paltrow’s Goop. Kate Moss is the latest with Cosmoss. While I’m all for people making healthy changes and appreciate that celebrities can influence people, it worries me that many are promoting unproven or questionable products. The reality is these people are incredibly wealthy and live rarefied lives, and it’s this, rather than some magical remedy, that enables them to look so fabulous. They are selling a fantasy. With cooks, cleaners, drivers and assistants, they are insulated from the realities facing most people. They don’t have to juggle family life and work like most people. Remember that when you hear them going on about miracle wellness products.