IN A BIT OF A FRIZ OVER QUEUE SAGA

MARTIN Frizell, editor of This Morning, is coming under pressure over the lying-instate queue-jumping furore — much to the satisfaction of some staff who are not Friz-fans.

Pictures showing Frizell flicking his hair as he accompanied Holly Willoughby and Phillip Schofield (below) to the media fast track at the ‘Queen’s queue’, are a particular source of schadenfreude. I’m told: ‘Martin carries a mini hairbrush in his bag; and the first thing he does when he gets in every morning is brush his hair. The fact that he’s flicking his hair at this now controversial moment is so typically him.’

If ‘Friz’ does have to go it might be the beginning of the end for Schofield. The two men have a mutual admiration society, with Frizell calling the broadcaster ‘The King’.

ITV denied that their breakfast stars had done anything wrong, saying: ‘Any allegations of improper behaviour are categorically untrue.’ However, since the hoo-ha erupted, the pair have been taken aback by the strength of the backlash.

On Tuesday morning, make-up had quite a job to try to conceal the fact that the presenter had been crying. A source says: ‘Holly is annoyed that the ITV response was slow . . . this is catastrophic to her image.’

I’m told that Marks & Spencer have had some discussions about Willoughby’s deal with them, as they have been concerned.