A Babycham for me, deer!
QUESTION
Why is a deer the logo for Babycham? BaBycham is the trade name of a light (6 per cent aBV) sparkling perry (pear cider) launched in 1953 by Francis Showering, a brewer in Shepton mallet in Somerset.
The word ‘cham’ signified the baby deer, or chamois, used in marketing campaigns. The iconic Babycham deer was designed by John Emperor of collett Dickenson Pearce and trademarked on December 20, 1955.
Life in the early 1950s was somewhat sexist. Respectable women were not expected to frequent pubs and, if they did, they were limited to gin-based concoctions, port and lemon, lager and lime or stout, which was associated with coronation Street’s Ena Sharples. Wine was rarely seen outside posh restaurants and clubs.
Babycham was marketed to women. Showerings wanted a drink made from fermented pear juice that would match the sales of its ciders. The little prancing fawn, together with the maraschino cherry on a stick, created the image of a drink for a modern woman who would ‘love a Babycham’, as the slogan went.
Tim Mickleburgh, Grimsby, Lincs.
QUESTION Is there evidence murderers tend to return to the scene of a crime?
cRiminaL psychologists place murderers into three categories: organised, disorganised and mixed. Where the crime is disorganised, the murderer may return to clean up the scene or because of feelings of remorse.
in 2018, James Sutcliffe, 28, of Denholme, West yorks, shot Tyron charles, 29, who was pursuing him for an £800 debt. Sutcliffe dumped the body in a shipping
container near Bradford. he returned to the crime scene to move the body, was captured and sentenced to at least 30 years in prison. in 2009, mohammed ali, 29, was convicted of the murders of sisters yasmine, 22, and Sabrina Larbi-cherif, 19. he told the court he felt remorse and had returned to the scene of the crime, claiming he said a prayer for his victims. he was sentenced to a minimum of 34 years.
Jasmine Iyer, Halesowen, W. Mids.
QUESTION What was the ‘SOS! Switch off something’ campaign in the 1970s?
ThE earlier answer detailed the Government’s 1974 SOS campaign in response
to the coal miners’ and railway workers’ strikes and the three-day week.
Petrol rationing was proposed but wasn’t implemented. Such rationing was announced, though, and coupons were issued through Post Offices.
i remember sitting in slow-moving traffic outside my local Post Office in harpenden, herts, and wondering whether there might be time to nip in and apply for mine. The traffic started moving, so the moment passed.
a couple of days later, the scheme was cancelled. i’ve often regretted that i didn’t claim my coupons, as they would have become collectors’ items.
Robbie Goodwin, Ixworth, Suffolk.
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