Daily Mail

Ann Summers roars back into the black

- By Francesca Washtell

LINGERIE retailer Ann Summers is back in profit after restructur­ing to survive the pandemic.

The company, which also sells adult toys and accessorie­s, made £6.4m in the year to June 2021, after posting a loss of £12.4m the previous year.

Shutting shops in lockdown hit it hard and in December 2020 a financial restructur­e allowed it to renegotiat­e deals with landlords.

New product lines such as bras for fuller busts, maternity and nursing wear paid off. And Knickerbox, an underwear brand it owns, began selling swimwear.

Website investment boosted online sales and turnover rose by £9m to £93m. It is now looking for more sites, and employs around 1,000 staff. However, the company warned that soaring inflation and rising costs will ‘undoubtedl­y have an impact on profitabil­ity’ and customer spending.

Ann Summers was founded in 1970 and bought by West Ham football club chairman David Gold and his brother Ralph in 1981. It is run by Gold’s daughters, Jacqueline and Vanessa. Jacqueline ( pictured star and Ann Summers model Lucie Donlan) was chief executive but moved to an executive chairman role this year. Vanessa is now chief executive.

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