My generation!
Baby Boomers refuse to conform to ‘old-age’ norms
NO OTHER generation has redefined the stages of life quite like the Baby Boomers. They were officially the first teenagers and first to make university education the norm, while leading the way in developing careers alongside a fulfilling family life. So how is this irrepressible cohort reimagining its golden years?
Born between 1946 to 1964, the Baby Boomers were the post-war population explosion. From the start they embraced a new way of living; fearless, inquisitive, and purposeful.
Their mission was to change the world and make things better, more exciting and different. Boomers have been influential and powerful from a young age, meaning they’ve dominated all aspects of life, including the arts, literature, music, technology, and politics, for more than 50 years. So, what are the magic ingredients of their lust for life and how are they harnessing it as they enter later life? Goal-driven with a strong work ethic, they’ve accrued wealth and equity. There is a post-pandemic surge in 50 to 70-year-olds taking up active holidays. And organisations such as University of the Third Age (U3A) continue to grow, as 60 becomes the new 40. Members keep their minds nimble and energised by studying subjects from astronomy to zoology and everything in between! Keeping their home environments up-to-date is also something close to this generation’s heart — no gentle decline into net curtains and slippers for our Baby Boomers.
They embrace designer furniture, outdoor living spaces, connectivity and new technologies while staying firmly in control of their future as they plan now for the inevitable slowdown. Ever-pragmatic, they invest wisely in time-saving adaptations such as a Stiltz Homelift. Even when planning for later living, they don’t compromise and instead make informed decisions to invest in products which refuse to conform to the ‘old-age’ norm.