Will BA’s jolly trendy jumpsuit take off?
THEY are not always the most practical of outfits, although that’s the price many women pay for fashion.
Now British Airways is offering its cabin crew a trendy new jumpsuit as part of its uniform – but will anyone jump at the chance of wearing one?
In an ‘airline first’, women will also be offered a tunic and hijab option, but men will not be allowed to wear skirts, as rival Virgin Atlantic now permits.
The updated uniform – the first since the current style with skirts was unveiled in 2004 – was designed by British-Ghanaian Savile Row tailor Ozwald Boateng. It took four years to design and test.
The rollout will include a dress or skirtand-jacket option for women and a threepiece suit for male staff. Secret trials took place on cargo flights to test their suitability.
British Airways chief executive Sean Doyle said: ‘Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers.’
The collection will eventually be worn by more than 30,000 BA workers and will be introduced for engineers and ground handlers in the spring, then cabin crew, pilots and check-in staff in the summer.