SOSANDAR SHRUGS OFF COST OF LIVING CRUNCH

SOSANDAR hailed a record quarter of sales as women snapped up suits and dresses in the run-up to Christmas.

The ‘sexy and chic’ womenswear brand said customers brushed off the spiralling cost of living crisis and turned to more expensive products.

In the last three months of the year Sosandar’s sales hit £11.6m, a 30pc jump from a year earlier.

The firm did not disclose its profits but said it was in the black for the fifth quarter in a row.

Sosandar said its average order was worth £106.37, an 11pc jump in a year as women opted for pricier items such as outerwear, suits and party dresses.

Sosandar was founded by Ali Hall and her co-chief executive Julie Lavington in 2015 after they quit their jobs running fashion magazine Look.

It is one of the UK’s fastest growing fashion brands, with Hall and Lavington believing it could become one of the biggest fashion brands.

But shares in the business slipped 2.3pc, or 0.5p, to 21.5p as the pair warned they are ‘highly vigilant’ amid a ‘challenging’ economic outlook.