A VEHICLE TO MATCH YOUR NAIL VARNISH

FANCY a specially commissioned artwork integrated into your limousine’s dashboard? Or a unique exterior paintwork to exactly match the shade of your, or your loved one’s, favourite nail varnish or lipstick?

Well it’s exactly this attention to detail from super- rich customers that has propelled Britain’s Rolls-Royce to record sales and profitability.

As it prepares to launch its first ever pure-electric production vehicle — the new Spectre grand tourer — Rolls-Royce announced that increased personalisation and extras had supported the brand’s record profitability and best-ever sales in 2022 of 6,021 cars; an increase of 8 per cent or 435 cars on the previous record of 5,586 set in 2021.

This was boosted by the highest ever value of bespoke commissions in the marque’s 118year history — averaging around £500,000 per car.

Orders for the new electric Spectre, expected to be priced from more than £300,000 with first deliveries this autumn, have ‘ exceeded ambitious expectations’, said Rolls-Royce.

Sales in America, China and Europe led the way in 2022 — but bespoke spending was highest in Middle East.