Rolex ticks off kids’ clock firm

A CLOCK company has slammed luxury watch maker Rolex in a legal row over the name of its business.

Rolex’s lawyers wrote to Oyster & Pop claiming that consumers would link its educational clocks, which sell for around £20, with the brand’s Oyster Perpetual watches which are bought for thousands.

Emma Ross-McNairn, 46, who founded the clock firm based in Teignmouth, Devon, with her sister Sarah in 2020, said it was named after Oyster Bend in Torbay where they grew up. Their online petition defending the business has gained over 64,000 signatures in just over a week. Oyster & Pop’s colourful wall clocks are designed to help children learn to tell the time.

Lawyers for Swiss giant Rolex demanded the firm change its name, logo and website domain to avoid further action which Mrs Ross-McNairn said ‘would crush our business.’ Rolex was unavailable for comment.