School dropout who’s the new face of Lancome
MOVE over Kate Winslet, Julia Roberts and even Lily Collins . . . because beauty titans Lancome have hired a YouTube star to be their latest ambassador.
Californian Emma Chamberlain, 21, has been a ‘digital creator’ since she dropped out of school in 2017 and has already advertised brands including Levi’s and Calvin Klein.
Her channel has 11.9 million subscribers — but are they the people who buy expensive face cream and traditional perfumes? Only time will tell.