CREW CLOTHING SEALS ONLINE PARTNERSHIP WITH M&S

CREW Clothing is selling more than 200 items through the Marks & Spencer website.

The fashion company is the latest to join the ‘Brands at M&S’ platform in a move both hope will boost business.

M&S has more than 50 brands on its platform as it looks to attract a wider range of shoppers. And Crew is looking to expand its offering as sales bounce back following Covid.

Crew has already seen sales boosted by online partnerships with big names including John Lewis and Next. Popular Crew products available via M&S. com include the classic halfzip sweatshirt and pique polo shirt.

Kids’ clothes and a range of golf products could be added in the future, the firm said. The clothes will be available for free, next day click-&-collect delivery at hundreds of M&S stores. Crew Clothing chief executive David Butler said the collaboration was a ‘significant opportunity’ for the brand to reach new customers and it was ‘always looking for new ways’ to boost access to its products.