Pointless influencers

SOCIAL media has spawned a huge marketplace for ‘influencers’. these seem to be people who talk daily about their lives and give handy lifestyle tips on such matters as how to boil an egg. to get paid for this they need followers — and the more they have, the more they earn. But

who are these followers? Why would anyone be interested in a stranger spouting drivel? Steve MortiMer, Fleet, Hants.