Daily Mail

Adidas facing huge losses


ADIDAS are facing losses of nearly half a billion pounds which could threaten their status as one of football’s premier brands.

The German company are set to post their first annual loss in 30 years due to a failed collaborat­ion with Kanye West, who made a series of antisemiti­c remarks in interviews and on social media last year. Adidas, who have been left with £1.1billion of unsold stock, revealed yesterday that they will reduce dividends to shareholde­rs as they ponder how to deal with the ‘Yeezy’ merchandis­e. If they choose to write off the products it could lead to the company’s operating profit being lowered by £446million.

Lionel Messi, Mohamed Salah and Paul Pogba are among the high-profile players who have boot deals with adidas, and they provide Manchester United’s kit in a contract worth £750m. However, Puma have emerged as a major rival to adidas and Nike in recent years. They confirmed Jack Grealish as their latest acquisitio­n earlier this week and also sponsor Neymar. Puma’s kit deal with Manchester City is worth £650m.

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