Daily Mail

World Cup a winner for Domino’s


Domino’s Pizza raked in record orders at the end of last year thanks to hungry football fans watching the World Cup.

The takeaway giant saw a record 18.5m orders in the UK and ireland in the last three months of 2022.

Total orders were up 4pc in the fourth quarter while collection­s were 28pc higher than in the same period a year earlier.

The football tournament in Qatar helped drive sales, as did its partnershi­p with the food-ordering platform Just Eat. But technology investment­s in the Domino’s app and elevated interest costs took a bite out of annual profits, which stood at £98.9m in 2022, down 13.2pc compared to a £113.9m pocketed the year before.

The FTSE 250 company also saw a 2.8pc dip in sales from 2021, when Britons ordered more deliveries and takeaways in Covid-19 lockdowns.

But sales were still a fifth higher than before the pandemic, hitting £1.46bn in 2022, compared to £1.2bn in 2019.

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