Daily Mail



SWEDISH broadcaste­r Viaplay have begun approachin­g top football pundits in a sign of increasing confidence that they will win some of the live rights to show EFL matches from the 2024-25 season. the EFL offered more than 20 packages to broadcaste­rs last month as they seek to put pressure on existing rights holders sky sports, in the hope of doubling the value of the contract to over £200million a year.

Viaplay are understood to have told several pundits they expect to add significan­tly to their football content, which is currently limited to the scottish Cup and La Liga in the UK, as well as the Premier League in scandinavi­a and Poland. sky sports, Bt sport and DaZn are also planning to bid for the EFL rights, which could see every match in all three divisions broadcast live for the first time.

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