SWEDES CONFIDENT OF EFL GRAB

SWEDISH broadcaster Viaplay have begun approaching top football pundits in a sign of increasing confidence that they will win some of the live rights to show EFL matches from the 2024-25 season. the EFL offered more than 20 packages to broadcasters last month as they seek to put pressure on existing rights holders sky sports, in the hope of doubling the value of the contract to over £200million a year.

Viaplay are understood to have told several pundits they expect to add significantly to their football content, which is currently limited to the scottish Cup and La Liga in the UK, as well as the Premier League in scandinavia and Poland. sky sports, Bt sport and DaZn are also planning to bid for the EFL rights, which could see every match in all three divisions broadcast live for the first time.