THE FERRARI OF CHILD SAFETY CAR SEATS!

HOW’S this for the ultimate designer child car seat?

Its creators say the new Babyark is ‘the safest baby seat ever engineered’ promising uncompromising levels of safety, cutting-edge engineering and timeless design.

Described as a ‘safety cell’ for babies, it has been created by former Ferrari and new Mini creator Frank Stephenson who was inspired by the structure of an egg and shaped it like a pod.

He also drew inspiration from his work in aerospace engineering and performance cars and used ‘military-grade’ energy absorbing technology’ and a carbon-fibre frame to keep the precious cargo safe in a collision.

The seat has 14 sensors in its base. Via a smartphone app it also signals parents if the seat is properly installed and if the child is correctly buckled up.

Stephenson, who now has his own London-based design agency ( frankstephenson.com) said: ‘Babyark is a remarkable, highend product that ensures peace of mind for parents.’