King courts digital guru to boost his youth appeal
THE Pr i n c e and Princess of Wales’s stylish new behind-thescenes videos have caused a stir on social media, but led to accusations that they’re ‘too slick’, ‘manipulative’ and similar to party political broadcasts.
Now, however, King Charles and Queen Camilla have decided that they must keep up with Prince William and Catherine and are planning to make the same type of videos themselves.
I hear that they are seeking a budding digital ‘ guru’ of their own, in touch with the young.
They are advertising for an ‘ innovative’ digital content producer, to be based at Buckingham Palace.
‘It’s knowing your content will be viewed by millions,’ says the advertisement on the royal website. ‘It’s finding new ways to maintain the King and the Queen’s presence in the public eye and on the world stage.’
It adds of the successful candidate for the role, which pays up to £35,000 per year: ‘ You’ll identify stories that resonate with our audiences, using analytics and research to measure the effectiveness of our output, and steer future ideas for content.’
Explaining what the job will entail, the ad says: ‘Joining our fast paced and dynamic digital team, you’ll deliver our digital output via our website, e-comms and social media channels, predominantly through planning, filming and editing videos.
‘You’ll take on a key role in developing meaningful relationships and interactions with our audiences by creating and commissioning a variety of video content.’
William and Catherine’s media blitz began on the eve of the Coronation and marks a serious ramping-up of their PR strategy.
The Royal Family is said to be acutely aware of recent polling which, although it showed widespread support for the monarchy, indicated a worrying generational divide, with just 28 per cent of 18 to 24-year-olds saying they would vote to keep the institution.