Daily Mirror (Northern Ireland)
Fuelled up to 2025
Henderson and Maxol in £425m deal
TWO of Northern Ireland’s most well-known family companies have shaken hand s on a £425million deal which will see their fuel and food alliance continue for the next five years.
Fore c our t ret ai l er Maxol and Henderson Group – which owns the SPAR franchise in Northern Ireland – have been working together since 2009 in what both describe as a beneficial relationship.
Under the terms of the new deal, Maxol will supply fuel under the Maxol brand to 30 Henderson Group-owned service stations over the lifetime of the contract.
Meanwhile, Henderson Group will continue to supply 24 Maxol service stations under the SPAR brand over five years.
Maxol said it will also introduce SPAR dailydeli at six new sites by the
end of April 2021, including Glenabbey, Townparks in Antrim, Eglinton, Scarva Road in Banbridge, Portrush and Saintfield.
It will also invest in Henderson’s on-the-go coffee brand with new Barista Bar coffee equipment installed at each of their 24 company-owned sites.
“I am delighted that t o d ay ’s announcement marks a milestone in an enduring alliance that continues to benefit our independent retailers and customers right across Northern Ireland and we look for ward to continuing to build on our success,” said Brian Donaldson, CEO of The Maxol Group.
“As a fourth-generation familyowned business, it means we are able to deliver on our commitment to supporting local producers and to providing our customers with quality, choice, value and convenience - whether that’s with every day fresh ingredients to cook at home or being able to enjoy food on the go with meals that have been freshly prepared on site - right where they need it, in the heart of the local community.
Paddy Doody, Sales and Marketing Director, Henderson Group, said the c o l l ab oration b etw e en th e tw o companies has proven to be a major success.
He added: “We have enjoyed a strong strategic partnership with Maxol which has brought huge benefits to both brands over the past 11 years.
“As two locally-owned, family-run businesses, we’re proud to collaborate and bring further opportunities to our network of retailers across Northern Ireland.”