THAT’S THE BADGER

Dacia has revamped its dealers with a new visual identity and logo. It’s now doing the same thing with the cars themselves.

It’s not unusual for manufacturers to come up with a new design of badge for its cars – Peugeot did it not so long ago – but it’s almost unheard of for one to change the badge on all of its models at once.

Order any Dacia today, whether it’s a Sandero or new Jogger, and it’ll come with the new badge.

To my eyes it looks like a cross between Marvel Comics’ logo and a famous fashion label. Looks classier than the old Dacia badge though.