Daily Mirror (Northern Ireland)
Shirt sales slump after early finish to season
THE replica county GAA shirt market is “dead as a duck” since the new All-ireland series finished in July, leading gear supplier O’neills has claimed.
Financial director Paul Towell made his comments when confirming that O’neills’ sales of replica county shirts is down 16% on last year.
He attributed the drop to the shortened GAA All-ireland championships in men’s football and hurling.
Mr Towell said: “There is no doubt about it that the shortened championship season is the main factor behind the drop in sales.
“There has been very little replica shirt sales in shops since the third week of July.”