Daily Mirror (Northern Ireland)

BOSSES MAY HAUNT YOU FROM BEYOND THE GRAVE

Avatar based on social media data

- BY STEPHEN WHITE s.white@mirror.co.uk @Stephenwhi­te278

THE founder of a Fortune 500 company is among those who have signed up for a digital afterlife.

The CEO, in his 80s, is one of 25 people whose personalit­ies are being mapped by the Massachuse­tts Institute of Technology. MIT’S Hossein Rahnama said social media data is used to train an avatar to behave like the volunteer. He said: “The avatar of the CEO was not really telling people what to do.

“But [it] could share an opinion. AI is no way close to a state that can truly represent our intuition... however, it has reached a level that allows a glimpse.”

It is not clear whether new Twitter boss Elon Musk is among volunteers but he has shown interest in the concept.

 ?? ?? DIGITAL DEVOTEE Elon Musk
DIGITAL DEVOTEE Elon Musk

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