Such a mug’s game, Kar­ren

Daily Mirror - - NEWS - IANHYLAND

Any West Ham fans watch­ing ITV’s Give It A Year last night would have been splut­ter­ing at this quote from their vice-chair­man Kar­ren Brady: “I can’t imag­ine any­one spend­ing thou­sands of pounds on mugs.”

OK, so she was talk­ing about mugs that you drink from, not mugs that you play in mid­field. Even so, Kar­ren’s no stranger to sanc­tion­ing point­less big­money pur­chases.

Quirky inventor Thomas had spent years, and thou­sands, solv­ing the prob­lem of tea go­ing cold. Ig­nor­ing so­lu­tions such as “drink it while it’s hot”, “stick it in the mi­crowave” or “just make an­other cup”, he’d in­vented a tech­no­log­i­cal fix which would set you back £40 for an ev­ery­day mug and around £1,000 for the lux­ury ver­sion.

Via the magic of TV Kar­ren first met him a year ear­lier and went back to see how he was get­ting on 12 months later.

It’s an en­joy­able watch. Kar­ren is much more re­laxed and like­able than she is on The Ap­pren­tice and it was great to see her en­cour­ag­ing en­trepreneurs such as Sarah, who had started her own gi­ant light-up let­ters hire com­pany.

Kar­ren’s sug­gested that build­ing a busi­ness in the wed­dings in­dus­try could be a real money spin­ner. Too right, Kar­ren. Just ask Katie Price.

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